Your account will come with at least one free "keyword." This is a word that people can text in to a particular number to be automatically added to your subscriber list.
For example, if your keyword was sale on the number 74121, people could send a text containing the word "sale" (no quotes) to 74121 and their number would automatically be added to your database.
You can view and edit keyword information (including changing your keyword and changing the auto-response people receive when they text in your keyword) under your Keywords->Manage Keywords tab on your control panel:
If you're using the app, you can view and edit your keyword(s) under the Keywords tab on the navigation bar (just tap on the keyword you'd like to edit to change information for that keyword):
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