What is a drip campaign?

A drip campaign is a series of pre-set messages that will go out to your contacts at specified intervals. For example, you could have a campaign that is set up according to a workflow like this:

• Send 1st message immediately
• Wait 2 days
• Send 2nd message
• Wait 3 days
• Send 4th message
• Wait 14 days
• Send final message

You can check out this article for more info on drip campaigns.